Tel Aviv, aptly called the global vegan (tivoni) capital of the world, is the hub of a culinary, social and consciousness movement that is sweeping Israel. Within the White City’s concrete jungle of bauhaus buildings, abutting glass and steel skyscrapers, is a city teeming with “vegan friendly” signs proudly affixed to businesses, from restaurants to markets to stores. The culinary and social atmosphere is decidedly one that gravitates towards conscious plant-based eating. The breadth of this fascinating Israeli social movement was evident at the city’s two day vegan fest that attracted a shocking 40,000 people (and yes, overwhelmingly Israelis). More people turned out for it than Eurovision the previous week. From labane to burgers, the throngs of Tel Avivians of all stripes lined up to eat from local restaurants, taste new Israeli vegan food brands and celebrate in an atmosphere that was decidedly positive, welcoming of everyone.
I recently interviewed Adit Romano, co-founder of Freedom Farm the first farm animal sanctuary in Israel. The sanctuary’s educational mission is rooted in a place of non-judgment, love and compassion. Its approach is engaging people across the nation’s political, social, economic and religious boundaries.
Adit Romano is the co-founder of Freedom Farm Sanctuary, the first animal sanctuary in Israel. A vegetarian for 17 years, her unexpected journey to becoming a vegan and starting FFS began after watching a lecture by American activist Gary Yourofsky. The organization has secured land, acquired several animals that were intended for slaughter and attracted 2,000 volunteers and more than 400,000 social media followers. FFS educational mission is rooted in a place of non-judgment, love and compassion. Its approach is engaging people across the nation’s political, social, economic and religious boundaries. (This interview has been condensed and edited and was originally published on the Jewish Food Experience.)